Privacy Policy

Effective Date: January 25, 2026

VY Fusion Essence LLC (“VYFE,” “we,” “us,” or “our”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit vyfestudio.com or place an order with us.

1. Information We Collect

Personal Information

We collect information that you voluntarily provide when placing an order or creating an account, including:

• Name
• Email address
• Billing and shipping address
• Phone number
• Payment information (processed securely via Shopify)

Order Information

We collect order details such as:

• Products purchased
• Custom design submissions
• Order notes and specifications
• Purchase history

Wholesale Information

Wholesale and B2B accounts may include:

• Business name
• Tax ID
• Business contact information

Automatically Collected Information

We automatically gather technical data using cookies and similar technologies, including:

• IP address
• Device information
• Browser type
• Pages viewed and browsing behavior

2. How We Use Your Information

We use the collected information to:

• Process and fulfill orders
• Support custom sublimation and personalized design requests
• Send order updates and communicate about products
• Provide customer service
• Improve website performance and user experience
• Send marketing communications (only with consent)
• Prevent fraudulent activity and ensure security

3. Information Sharing & Disclosure

Service Providers

We may share your information with trusted third parties that help us operate our business, including:

• Payment processors (via Shopify)
• Shipping carriers
• Print‑on‑demand and fulfillment partners
• Wholesale and distribution partners

Business Transfers

Your information may be transferred in the event of a merger, acquisition, restructuring, or asset sale.

Legal Obligations

We may disclose information when required by law or to protect our rights.

We never sell your personal information.

4. Data Security

We use industry‑standard technical and organizational security measures to protect your information. However, no online transmission is completely secure, and we cannot guarantee absolute protection.

5. Your Privacy Rights

Depending on your region, you may have the right to:

• Access or request a copy of your data
• Request corrections or updates
• Request deletion (where legally permitted)
• Limit or restrict processing
• Withdraw consent to marketing emails
• Request data portability

6. Cookies

We use cookies to improve your browsing experience, analyze site traffic, and personalize content. You may disable cookies in your browser settings, but this may affect some site functionality.

VYFE's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. International Customers

If you are visiting our site from outside the United States, please note that your data may be processed in the U.S., where privacy laws may differ from those in your home country.

8. Children’s Privacy

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect information from children.

9. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with an updated effective date. Your continued use of the site indicates acceptance of any changes.

10. Contact Us

VY Fusion Essence LLC (VYFE)
Email: contact@vyfestudio.com
Website: vyfestudio.com